I’m Apoorva, a B2B content writer and LinkedIn ghostwriter with 5+ years of experience in various niches and 3+ years of experience particularly in SaaS and finance — helping brands cut through the noise with content that informs, engages, and converts.
I pursued graduation and post-graduation in tech and finance because that’s what piqued my interest in my late teens. And I got into copy editing simply because, well, I felt like it. Didn’t realize back then that it would all come together to help me create strategic high-impact content for SaaS, tech & finance growth.
Now, I take all that complex, jargon-filled stuff and turn it into clear, engaging content that your audience actually understands (and maybe even enjoys), whether they’re total beginners or industry experts who’ve been in the game for years. Think of me as your translator between “corporate-speak” and “human-friendly” content — minus the fluff, plus the impact.
✅ What I Do (aka How I Make Words Work for You)
- SEO Blogs & Articles
- Website & Landing Page Copy
- Email Copy
- Whitepapers
- LinkedIn Thought Leadership
- Case Studies
- Press Release
- Anything else content-related (and more — basically, if it needs words, I’m in! 💪🏻)
I’ve worked with fintech SaaS, WealthTech, RegTech, and MarTech platforms. My experience also spans AI, cloud computing, cybersecurity, and big data firms, as well as investment firms, fintech startups, and payment processors focusing on digital banking, wealth management, and financial automation. And if I haven’t worked in your industry yet? Well, I love a good research rabbit hole.
Want to know exactly who I’ve worked with? Well, I’d love to tell you… but that would mean breaking some NDAs. So, here’s the next best thing — [see the full breakdown here]!
When I’m not writing blogs, LinkedIn thought leadership posts, whitepapers, or SEO content, you’ll probably find me:
☕ Sipping on lemon iced tea
📚 Googling weird, random stuff on the Internet
🚂 Watching train videos and getting way too invested in rail routes (yes, I’m a railfan)
✍️ Mentally rewriting almost every ad copy I see
🤔 Debating whether I wrote better as a kid and teen (when it was just for fun) or now (when it actually pays the bills)
📂 My Best Samples
Blog & Article Writing
➡️ Tone & Style: Professional & authoritative, persuasive but balanced, and slightly conversational
➡️ Language: Industry-specific terminology, logical, and action-oriented
➡️ Goal:
- Thought Leadership: Shows expertise by explaining what fund administrators and shadow accountants do, why both matter, where they might clash, and how they can work smoothly together.
- Lead Generation: Helps fund managers see why outsourcing shadow accounting is useful, making them think about their current setup and whether they should add this extra layer of oversight.
- SEO: Targets key industry terms like “fund administration,” “shadow accounting,” “NAV reconciliation,” “investor reporting,” and “compliance in fund management” to attract search traffic.
Things You Should Look for in Your Credit Card Statement
➡️ Tone & Style: Friendly, engaging, and conversational while maintaining credibility. Slightly persuasive but focused on educating the reader
➡️ Language: Clear and simple, avoiding jargon, along with actionable insights with a relatable tone to keep readers engaged
➡️ Goal:
- Financial Awareness: Educate readers on the importance of reviewing their credit card statements and how it impacts their financial health.
- Fraud Prevention: Help readers identify red flags like unauthorized transactions and hidden fees.
- Budgeting & Credit Management: Encourage better spending habits and timely payments to improve credit scores.
- SEO: Optimize for key terms like “credit card statement,” “fraud detection,” “minimum payment vs. statement balance,” “hidden fees in credit cards,” and “how to read a credit card statement” to attract search traffic.
5 Tax-Saving Strategies for Indian Freelancers in FY 2025–26
➡️ Tone & Style: Conversational, relatable, actionable; feels like advice from a fellow freelancer rather than a formal tax guide
➡️ Language: Clear, simple, FOMO, and benefits-driven, avoiding jargon and emphasizing what the freelancer gains (more savings, less stress) rather than just compliance
➡️ Goal:
- Help Indian freelancers save taxes legally while staying compliant.
- Encourage early tax planning instead of last-minute panic.
- Provide practical strategies & tools to simplify tax filing.
🗣️ Testimonials
📞 Let’s Connect
If you want content that speaks human, not corporate-speak, you know where to find me. Feel free to reach out!
📩 Email: rathore.apoorva9@gmail.com
